Our approach to the Spirits 2 U project in Rockledge focused on elevating
the retail experience into a premium destination built on
Optimized Navigation and Material Sophistication.
We achieved this by utilizing a high-contrast palette of a dark ceiling
and black shelving against light wood finishes,
making the products the focal point.
The space is anchored by a custom, dynamic overhead geometric
LED lighting scheme that provides a strong visual signature
and aids wayfinding,
further reinforced by clear, backlit orange signage
labelling all product categories.
The checkout counter itself serves as a premium design feature,
defined by vertical wood slats and a branded, suspended frame,
resulting in an efficient, high-end,
and easily navigable retail environment.